Certify your
employee experience.

Rapid growth brings new people, locations and change.
Great Place To Work® helps you preserve what makes your culture
great while you grow.

The Employee Survey Platform Trusted by Best Workplaces™

How to Get Certified™

01
Step

Survey Your Employees

Select a 2-week period to launch the Trust Index™, our research-backed employee experience survey, and complete your Culture Brief™.

02
Step

Get Certified™

Meet our criteria, and you’re Great Place To Work-Certified™!

03
Step

Promote your Certified™ Employee Experience

Use the Certification™ badge to show off the great workplace culture you’ve built.

Ready to get started?

Join us for a 30-minute session to learn how to get Certified™.

Benefits of Being a Great Place To Work-Certified™ Company

Promote your Certification™ with:
  • A custom Certification™ badge. Enjoy unlimited, royalty-free use for 12 months.
  • Digital toolkit full of social media images, press materials, shareable content and more.
  • Your Certified™ organization profile on greatplacetowork.me.
  • Certification™ Celebration kit full of party materials.
  • Access to co-branded swag and more.
Earn more recognition
  • Once Certified™, you’ll be automatically considered for placement on 12+ Best Workplaces™ lists. One application is all you need.
  • Gain the opportunity to be featured in Great Place To Work® blogs, case studies, webinars, social media, and more!
Join Certification Nation™
  • Once Certified™ you become a member of the Certification Nation™, a group of likeminded people-first companies.
  • Participate in our national promotional campaigns like Certification Nation™ Day to build social media engagement.
  • Promote your Certified™ company profile alongside the Certification Nation™ on greatplacetowork.me.

Ready to get
Certified?

  • Showcase your great employee experience
  • Join Certification Nation™
  • Benchmark your culture against the Best
  • Be eligible for recognition on 12+ Best Workplaces™ lists
Fill your recruitment pipeline
  • Top talent can work wherever they want. Earning Great Place To Work® Certification™ proves you’ve created an amazing employee experience and elevates your status as an employer of choice.
  • Get Certified™ and get more high-quality applicants and lower time to fill positions.
Discover your culture strengths
  • Get employee feedback with Trust Index™ survey results.
  • See how you compare to the Best Workplaces™ with benchmark data.
  • Promote your high-performing Trust Index™ survey scores to show off your employee experience.
Boost employee pride
  • Earning Great Place To Work Certification™ builds tremendous lasting employee pride.
  • Employees’ pride in their company and the work they do is one of the strongest drivers of overall satisfaction in the workplace.

Transform your
workplace
culture with
Certification

The best employers attract and retain top performers by obsessing over the employee experience. They also rely on employee experience software from Great Place To Work® to measure, benchmark, and improve employee satisfaction.

Survey

Powered by our proprietary Trust Index, easily survey your employees using the Great Place To Work Trust Index Survey to better understand your workplace culture.

Insights & Benchmarking

Using data-backed insights, you will be able to make more informed decisions and get a benchmarked view of your organization, creating a thriving culture.

Certification

Great Place To Work Certification evaluates workplace culture from the perspective that matters most — the employee — providing a clear signal to the world about your culture and commitment to employee experience.

Best Workplaces Lists

Once Great Place To Work Certified™, companies are automatically eligible for the Best Workplaces™ Lists, earning recognition for the culture you built.

Celebrating Excellence: Honoring Great Place to Work®️ Certified™️ Champions!

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Frequently Asked Questions

Employers who provide excellent employee experiences are recognized through our Great Place To Work® certification. The certification process consists of two parts: surveying your employees and filling in a short Culture Brief questionnaire about your organization.

To take part in our Great Place To Work® Certification™ process, your organization’s HR department must complete the Culture Brief, a brief survey on the background and structure of your workplace, along with an employee survey known as the Trust Index.

When an organization’s Trust Index score is 64.5% or above, they are eligible to become Great Place To Work® Certified™.

The Certification process will provide important information about the current state of your workplace culture, enabling your leaders to measure, understand, and develop your culture further.

Certification is also the first step to becoming a Best Workplace™. Once an organization is Certified™, and provided they meet the specific Best Workplaces™ Trust assessment requirements for their size category, they will receive Best Workplaces™ recognition.

To become Certified™, you must first survey your staff and then answer a brief questionnaire about your work history and demographics. As soon as the survey closes, you will receive your official Certification™ digital badge, which is valid for a year, if you completed your Culture Brief questionnaire and received a complete survey score of 64.5% or higher.

Great Place To Work® Certification™ lets the world know that your workplace has a great work culture where employees feel supported and appreciated for their work. It shows that your company has created an atmosphere at work that fosters credibility, respect, fairness, pride and camaraderie.

At Great Place To Work®, we provide three comprehensive packages: Assess™, Analyse™, and Accelerate™, all based around our employee survey. Each package offers different levels of data analysis and guidance, along with the opportunity to achieve Certification™ and earn recognition as one of the Best Workplaces™. The pricing for these packages is determined by various factors, including the organization’s size, whether it requires a national or international survey, and any specific requirements your organization may have for the survey and follow-up process. Read more about our packages here.

We typically suggest a 2-week window to launch your survey – and with our survey platform, you’re able to view and analyze the results of your survey as soon as the survey closes. Shortly after the survey has closed and provided you have submitted your Culture Brief questionnaire and earned an overall survey score of 64.5% or higher, you will receive your official Certification™ digital badge, valid for 12 months.

Being a Certified™ great workplace has several benefits for an organization. It serves as a valuable external validation of your company’s commitment to its employees which, in turn, will enhance your reputation as an employer of choice. It can also attract and retain high-quality talent, improve employee engagement and satisfaction, and contribute to overall business success.